Founders

Sairam Thiagaraja

Sales & Marketing

With an experience of 23 years across sales & marketing functions in Hindustan Unilever Ltd., he brings in loads of knowledge which is the guiding factor for SAB.  Having seen several decades & eras of branding at retail, he gives a competitive edge to SAB.  Work experience with the leading international brands also helps SAB to develop quick solutions & a workable one to clients.  He is currently involved in expansion, building infrastructure & ways of making solutions cost effective.


Balaji Murugesan

Innovation, Design & Creativity

Here is a young guy with uncompromising thoughts on innovations & usage of technology.  This helps us to drive the business in a competitive environment.  Single-handedly pioneered several launch activations in India with stunning solutions.  Toblerone, Oreo & Pringle activations are some of the milestone projects in the history of SAB Creations to name a few.  He is responsible for getting international recognition in retail industry awarded by POPAI.  His out of box ideas have often resulted in successful retail activations.  Balaji heads a team of professionals in the Innovation, design & Creativity.